Penny Whitelaw

Co-Founder & CEO, 2meloveme

Melbourne

With over 7 years in senior management roles in the Business Intelligence Industry, I have had the pleasure of working with blue-chip companies around the world, helping improve their business performance through dynamic, behavioural change solutions. I am incredibly passionate about human behaviour and how positive experiences can improve profitability and deliver long term brand advocacy. This, married with my insatiable curiosity, LOVE of data and mission to minimise the existing complexities of online shopping led me to found To Me Love Me Fashion Technology which helps customers find apparel that fits, flatters and is personalised to their unique body shape, size and style, helping retailers lower returns, increase sales and better engage to.