Patrick Dohan
Product Designer II, Uber
Patrick Dohan is a designer in both the digital and physical worlds. His approach revolves around the application and intersection of cognitive psychology, functionalism, and a distinctly Modern aesthetic.
Currently, he leads design for enterprise products at Uber. He has built product configuration tools used to set up and run Uber across the world, designed an integrated suite of global fraud detection and resolution products, and led the creation of a CRM system that mirrors and anticipates the growing complexity of Uber's business.
Before Uber, Patrick has led product design and strategy for wide range of companies including Zillow, Taco Bell, Sprint, Anthem, Avvo, Answer Financial, Chase Bank, and Experian.
Previously (5):
Designing Habits: How to Create Addictive Products and Experiences
25% of apps are opened only once, then abandoned. How do you get people to not only adopt your product, but also leave them with an itch that they keep coming back to scratch?
4 Times
![[IN-PERSON] Customer Journey Mapping](https://ga-core.s3.amazonaws.com/production/uploads/program/default_image/5952/Marketing_Customer_Audience_Cards_Hand.jpg)
[IN-PERSON] Customer Journey Mapping
To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.