Parna Sarkar-Basu

CEO, Brand and Buzz Marketing, LLC

Boston

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Parna Sarkar-Basu, a tech evangelist, helps companies navigate the digital era. Leveraging her two passions - technology and brand building - she specializes in corporate marketing, thought leadership and branding. Parna appears frequently at key industry events and speaks on a range of topics, including cognitive robotics, innovation for social good, digital transformation, and artificial intelligence (AI) and impact on the workforce. She also writes about tech trends and thought leadership. Recipient of multiple awards, Parna serves as a strategic advisor to entrepreneurs and executives in the U.S. and Europe, and works with them on a variety of initiatives, including corporate and product positioning, brand development, fund raising, market expansion and reputation management. Parna has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, product lifecycle management and manufacturing. Parna has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS) and PTC. A champion of STEM initiatives, Parna builds and supports programs to inspire women in technology and future innovators. She ensures that women are equally represented on panels and corporate initiatives and is a voice for gender inclusivity. Parna serves as V.P. of Brand Marketing for WITI (Women in Technology International) and is on the board of WITI Boston and American Marketing Association Boston.