Parna Sarkar-Basu is a corporate marketing strategist and founder of Brand and Buzz Marketing. Leveraging her two passions – technology and brand building – Parna humanizes corporate brands, builds thought leaders, simplifies the complex and creates industry buzz to elevate companies to new heights. She has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, agtech, healthtech and mobile.
Recipient of multiple awards, Parna serves as a strategic advisor to entrepreneurs and CEOs and works with their team on a variety of initiatives, including corporate and product positioning, launching companies and innovative products, transforming leaders into thought leaders, brand development and reputation management.
Parna has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), Verivo Software (acquired by Appery) and PTC.
A champion of STEM initiatives and innovation, Parna builds and supports programs to inspire future innovators and entrepreneurs. She is an advisor to women entrepreneurs in the U.S. and U.K. Parna also serves on multiple boards, including WITI (Women in Technology International) Boston, South Shore Innovation and American Marketing Association Boston. She writes and speaks on innovation marketing, technology trends, entrepreneurship and STEM.
Digital Marketing Trends of 2018
Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2018.