Ollie has over 8 years experience in the online industry with roles including development, SEO, SEM. He now focuses on tracking and optimisation to help improve online marketing performance by focusing on the customer experience and site performance. Following Google Tag Manager since its launch in 2012 he has become a passionate GTM evangelist. Currently working at Isobar Melbourne, Ollie manages tracking and recommendations for Holden, Jetstar, Porter Davis, The Smith Family and many more.
Getting Started with Google Tag Manager
This workshop will take you through a step-by-step process of launching Google Tag Manager and implementing the most commonly used Google analytics tracking tags.