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Nir Eyal

Entrepreneur, Author

San Francisco

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is the author of the best-selling book Hooked: How to Build Habit-Forming Products and is an advisor to several Bay Area start-ups and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for TechCrunch, Business Insider, and Psychology Today.

Previously (4):

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

A free talk led by best-selling author Nir Eyal for anyone seeking to understand habit-forming product design.

2 Times

Book Club with Nir Eyal

Book Club with Nir Eyal

Join us for a live Book Club session with Nir Eyal, author of “Hooked: How to Build Habit-Forming Products”.

Hooked - How to Build Habit-Forming Products

Hooked - How to Build Habit-Forming Products

Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More