Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is the author of the best-selling book Hooked: How to Build Habit-Forming Products and is an advisor to several Bay Area start-ups and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for TechCrunch, Business Insider, and Psychology Today.
Hooked - How to Build Habit-Forming Products
Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
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