Hooked - How to Build Habit-Forming Products

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Hooked - How to Build Habit-Forming Products

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this event

What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement. This event is for product designers, executives, and marketers: anyone who needs to understand what makes customers tick.

Topics include:

  • Common design patterns of habit-forming products
  • Stages of habit formation and how to optimize for user retention
  • The psychology behind what drives user behavior and how to build products to cater to core human needs
  • Practical steps for leading a design process to ensure your product is used regularly

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