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Hooked - How to Build Habit-Forming Products | Online

Online Campus

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Anywhere
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Past Locations for this Event

San Francisco

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About this event

What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement. This event is for product designers, executives, and marketers: anyone who needs to understand what makes customers tick.

Topics include:

Common design patterns of habit-forming products
Stages of habit formation and how to optimize for user retention
The psychology behind what drives user behavior and how to build products to cater to core human needs
Practical steps for leading a design process to ensure your product is used regularly