Director, Research & Insights, FullScreen
Fascinated by new forms of communication and technology, Nicola drives thought leadership around innovation and serves as a pivotal educator of emerging technologies, participant behavior and digital trends. Nicola’s understanding of the compelling connection between technology and human behavior contribute to her digital marketing space knowledge; in turn helping her play a role in identifying marketplace trends and in creating engaging campaigns. In her 6 years focusing on emerging technologies and media platforms in the marketing and advertising space, Nicola has led strategy around first-to-market opportunities in social media, mobile marketing and content development, gestural and touch-based interfaces, augmented reality, DOOH, and more. Her innovative client work has included projects for Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Chick-fil-A, El Jimador, Cisco, Toyota, AT&T, Home Depot, HP and many others.
Nicola is an active public speaker, regularly sought for her expertise in emerging technology and the innovation space. Currently, she serves on the technology committee for The Atlanta Children's Museum and The Atlanta Chapter of Junior Achievement. She is also a founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields.
Peer Pressure: Influencer Marketing 101
An in-depth look at the history, evolution and current state of influencer marketing that will help you build marketing strategies, vet potential influencers, or become one.