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    Neo C S Photo

    Neo C S

    VP, Journey Design Team, APAC & EMEA, Citi

    Singapore

    A Digital Experience designer and Design Thinking practitioner with more than 14 years of industry experience, Neo partners with business stakeholders, product managers and producers to innovate and develop best-in-class digital experiences.

    He firmly believes that it’s the details that create the experience — this philosophy extends beyond the mere creation of visually pleasing interfaces, with an emphasis on human-to-human connection, aligning user expectations and needs with overall business objectives.

    For 3 years and counting, Neo has shifted his attention towards the Fintech industry before moving to challenging conventional practices in the banking industry, further diversifying his abilities as an all-round strategic-creative hybrid in the fast evolving digital transformation scene.

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