Nene Parsotam

Senior Digital Creative Designer and Art Director & Founder, VINE Creatives

London

Nene is a Senior Art Director and Digital Designer having worked in the creative advertising industry for the past 15 years. She has worked brands such as Wall Street Journal, Disney, L’Oréal, HP, Warner Bros, Jaguar, Pepsi, Pizza Hut, Visa, Samsung and Vodaphone amongst many others. Her experience crosses both agency and client side including Digitas, Dare, MC Saatchi, JWT, Wunderman, BBDO and Adam&EveDDB.

For these brands and agencies, Nene created and crafted digital and online advertising campaigns, traditional and digital billboard designs, branding and rebranding of these brands subsidies, designed websites for product launches in various international countries; designed user interfaces as well as art direct and manage creative teams on photoshoots and videoshoots.

Nene now runs VINE Creatives, a visual communication, brand strategy and investment agency; which works for and with scale-ups, entrepreneurs and businesses run by the Afro-Caribbean diaspora and with companies with an African focus.

VINE Creatives help brands with their visual positioning to enter either the western or African market ensuring that the brand look and feel, messaging and visuals are all in line with the brands target audience. As well as work closely with business investors, and understand what they expect to see in investment presentations and pitches.

Nene also co-founded and runs We Are Stripes, a career progression initiative which aims to address the ethnic diversity imbalance in the creative industry, starting with the creative advertising subsector. With visibility of talent and roles, events and education, it both creates and increases opportunities for BAME creative talent.

Nene has previously judged both the 2018 Professional D&AD awards in the Digital Design category and the 2018 Eurobest Awards in both the Glass and Design, Print and Outdoor Craft category.