Nauje Change

Founder, Beaudentity

Chicago

As long as she can remember, Nauje Change has had a passion for occasions where creative and analytical thinking meet. Her love of left and right brain thinking eventually led her to a career that was the perfect paring of both… advertising. Through her strategic yet imaginative thinking, Nauje played a role in a number of wins for brands that include COVERGIRL, Pantene and Coca-Cola.

When Nauje realized that the beauty resources she was looking for did not, exist her love for creative and analytical thinking led her on another journey…entrepreneurship. Tapping into her passion for artistic expression through beauty and professional experience, she started to create a platform where African American women could celebrate the beauty of their identity through shopping black owned beauty businesses. In 2018, she launched Beaudentity, an app that highlights Black owned beauty brands and retailers with hair, nails and skincare products formulated with Black women in mind. The app’s inclusive approach to beauty includes tutorials and swatch images that show how featured products work across a range of skin tones and curl patterns. Her mission is to make it easier for women of color to support and discover black owned beauty businesses with products that work just right for them.