![[IN-PERSON] Customer Journey Mapping](https://ga-core.s3.amazonaws.com/production/uploads/program/default_image/5952/Marketing_Customer_Audience_Cards_Hand.jpg)
[IN-PERSON] Customer Journey Mapping
To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.
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Morten has helped design, build, and manage products for both large, global companies and companies so small they barely exist yet. He spent six years with Google in Europe and the US working on Google’s advertising products for small and medium sized businesses. He has also worked with startups from the pre-product stage through rapid growth to product and market maturity. Through either type of project the focus has been on creating useful products through a pragmatic approach to user-centered design.
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