Mita Mallick

Head of Diversity and Cross Cultural Marketing, Unilever

New York City

I am a passionate storyteller. As a kid, I loved watching commercials instead of actual tv shows. I loved going to the store with my mom, studying The Keelbler Elves and Snap, Crackle, Pop from Rice Krispies on shelf. I loved watching Fresh Prince of Bel Air because I saw a family that I could finally relate to. As a kid, I didn’t see many stories being told that included people who looked like me.

I have spent over 15 years as a storyteller. Leading iconic brands like AVEENO, AVON Color Cosmetics, Chapstick, Vaseline, Suave and Dove. Throughout my career, I have fought hard to ensure people like me are included. Ensuring black and brown people were represented in campaigns. Ensuring products we created were for all skin tones. Ensuring we were not reinforcing stereotypes. And a personal career high- signing Viola Davis to be our Vaseline Healing Project Ambassador.

I believe diversity of thought doesn’t happen without diversity of representation. When you have all those points of views, life experiences, and cultural backgrounds coming together around a table. Colliding, clashing, and collaborating- that’s when magic happens. That’s when we come up with that one break through innovative idea, campaign, innovation- to authentically and purposefully serve communities.

During this pandemic, I am so proud to be co-leading #UnitedforAmerica (www.weareunitedforamerica.com); a coalition and movement founded by Unilever to provide relief and to help rebuild our country.