Michael Rajkumar

Senior Brand Data Analyst, Canva

Sydney

Meet Michael Rajkumar - a Senior Brand Data Analyst at Canva with over a decade of experience in Marketing. Throughout his career, Michael has worked at major tech companies such as LinkedIn, and Meta, where he served as a Marketing Science Partner.

Michael's speciality lies in his ability to connect marketing performance to commercial outcomes. He achieves this by utilising data analytics techniques such as Marketing Mix Modelling to analyze marketing data and drive business results. In his current role at Canva, Michael is responsible for developing and executing data-driven marketing strategies that drive brand awareness and engagement.

Michael has a deep passion for marketing and the role data plays in it. He is constantly exploring new technologies and approaches to improve his skills and stay up-to-date on industry trends. Michael's proficiency in SQL and Python allows him to tackle complex data analysis challenges and provide actionable that in turn improve advertising efficiency.