Michael Phelan, Principal of Go-to-Market Pros, will moderate the panel. He specializes in helping companies develop and execute Go-to-Market Plans and Strategies. He has held executive marketing positions at Staples and Reebok and consults to local companies such as Iron Mountain.
American Marketing Association's 2016 Marketing Planning: Best Practices Workshop
Join the American Marketing Association for an evening of practical advice and feedback on your core annual planning strategies from expert panelists and marketing peers.