Michael Lewis is an associate professor at the Goizueta School of Business at Emory University. In addition to sports topics, Dr. Lewis specializes on marketing issues such as dynamic pricing, customer relationship management, and brand equity. Lewis has published in academic journals such as Marketing Science, the Journal of Marketing and the Journal of Marketing Research. He also publishes original sports-related research at the Emory University Sports Analytics Research Blog.
Next Level: Sports + Tech
FanDuel, SidePrize, and GA are coming together to talk all things Sports + Tech!