Having graduated with a B.Sc. Marketing, Innovation & Technology from Dublin City University and implementing progressive strategies for a number of industry-leading digital media companies, Michael joined bold. studios, an award-winning creative production studio as Digital Director in 2017.
His role at the studio involves defining the mission + value propositions of our clients, understanding the forces influencing consumer decisions within the marketplace, and shaping stories that resonate with target audiences through creative content to drive E-Commerce growth. Working with bold.’s production team, +5,000 pieces of video content have been produced in the last 3 years for major global brands including Facebook, Google, Microsoft, Jameson, Allianz, Betfair, Red Bull & many more.
In 2020, Michael launched ALLSORTS_, a new world cultural consultancy that leverages strategic think, a proprietary technology stack + global network of creative consultants to help brands form meaningful connections with the sub-cultures to aspire to live within. The new project aims to disrupt the advertising industry and redistribute wasted advertising budgets into the communities brands are striving to connect with.
These days, you can find Michael working with industry leading brands, high-growth technology companies & creative entrepreneurs helping them shape their communication strategies to connect with target audiences.
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.