Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Melissa Atwood
Managing Director, Backbone Media
Denver
As managing director of Backbone Media’s Denver office, Melissa manages a team of 20 media and public relations professionals. With over 13 years of media experience, Melissa is well versed in both traditional and digital media planning and buying. Over her 6 years at Backbone, Melissa has run brand and e-commerce campaigns for brands including Smartwool, YETI, Patagonia and Toad&Co, and has introduced category-leading brands to new advertising platforms, run national TV campaigns and helped oversee more than $50 million in e-commerce media spend. With the media landscape evolving at a more rapid pace than ever before, Melissa leverages consumer data alongside real-world insights to make informed marketing decisions and drive successful strategies for Backbone’s brand partners.
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Data
Data Analytics and Visualization
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