Melissa Atwood

Managing Director, Backbone Media

Denver

As managing director of Backbone Media’s Denver office, Melissa manages a team of 20 media and public relations professionals. With over 13 years of media experience, Melissa is well versed in both traditional and digital media planning and buying. Over her 6 years at Backbone, Melissa has run brand and e-commerce campaigns for brands including Smartwool, YETI, Patagonia and Toad&Co, and has introduced category-leading brands to new advertising platforms, run national TV campaigns and helped oversee more than $50 million in e-commerce media spend. With the media landscape evolving at a more rapid pace than ever before, Melissa leverages consumer data alongside real-world insights to make informed marketing decisions and drive successful strategies for Backbone’s brand partners.