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Melinda Partin

Customer Experience Design and Marketing Consultant, UW Medicine

Seattle

Melinda Partin is a Customer Experience Design and Marketing Consultant who has developed digital transformation, CX and marketing strategies for financial services, healthcare, wireless, professional services, and high tech industries. She was previously the Senior Director of Marketing and Digital Strategy at UW Medicine. Charged with transforming a traditional marketing organization into one that is digital and content marketing first, she and her team redesigned and migrated the umwedicine.org website, developed innovative service line and brand marketing campaigns, and worked cross-functionally to improve the digital patient experience. Prior to UW Medicine, she founded the creative agency Worktank, and managed advertising operations for Microsoft Sidewalk before online ads made any money.

Upcoming:

Customer Journey Mapping

Customer Journey Mapping

To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.

27
Wed, 27 March 6:00 - 8:00pm PDT

Previously (2):

Customer Journey Mapping

Customer Journey Mapping

To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.

Tech And...

Tech And...

This engaging speaker series examines how technology impacts — and will continue to impact — the way we live, work, and play.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More