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    AI & Machine Learning

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    AI Product Management

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    Melinda Partin Photo

    Melinda Partin

    Customer Experience Design and Marketing Consultant, UW Medicine

    Seattle

    Melinda Partin is a Customer Experience Design and Marketing Consultant who has developed digital transformation, CX and marketing strategies for financial services, healthcare, wireless, professional services, and high tech industries. She was previously the Senior Director of Marketing and Digital Strategy at UW Medicine. Charged with transforming a traditional marketing organization into one that is digital and content marketing first, she and her team redesigned and migrated the umwedicine.org website, developed innovative service line and brand marketing campaigns, and worked cross-functionally to improve the digital patient experience. Prior to UW Medicine, she founded the creative agency Worktank, and managed advertising operations for Microsoft Sidewalk before online ads made any money.

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