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Melina Peterson

Founder + CEO of Cornerlight Digital | Creator of 5thfloorwalkup.com

New York City

Melina Peterson is the founder of Cornerlight Digital—a social media advertising consultancy—where she helps both startups and global brands optimize their paid social strategy. She is also the creator of the lifestyle site 5thfloorwalkup.com, which has been featured in publications like Refinery29 and Apartment Therapy.

Prior to launching Cornerlight Digital, Melina was an Associate Director at SocialCode, managing the agency’s largest fashion + beauty clients such as Gap Inc., Estee Lauder Companies, Barneys New York and Tory Burch. Before SocialCode, Melina worked brand side at GUESS? Jeans, overseeing the global brand’s digital advertising and social media.

In addition to teaching courses at General Assembly, Melina works with startup accelerators and co-working spaces like The Wing to help entrepreneurs navigate the digital space and better understand how they can leverage digital marketing to grow their business. She has international marketing experience, working with clients and partners in North America, Europe, and the Middle East.

Previously (20):

Facebook Advertising for the Win

Facebook Advertising for the Win

In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.

7 Times

Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

4 Times

Paid Social For the Win: Facebook + Instagram Advertising

Paid Social For the Win: Facebook + Instagram Advertising

In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem.

2 Times

Facebook Advertising Bootcamp

Facebook Advertising Bootcamp

Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.

2 Times

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

International Women's Day: How She Got There

International Women's Day: How She Got There

Hear from female leaders making progressive waves in your city, connect with your community, and make a personal pledge to #BeBoldForChange.

Facebook + Instagram Advertising Bootcamp

Facebook + Instagram Advertising Bootcamp

In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More