Melina Peterson is the founder of Cornerlight Digital—a social media advertising consultancy—where she helps both startups and global brands optimize their paid social strategy. She is also the creator of the lifestyle site 5thfloorwalkup.com, which has been featured in publications like Refinery29 and Apartment Therapy.
Prior to launching Cornerlight Digital, Melina was an Associate Director at SocialCode, managing the agency’s largest fashion + beauty clients such as Gap Inc., Estee Lauder Companies, Barneys New York and Tory Burch. Before SocialCode, Melina worked brand side at GUESS? Jeans, overseeing the global brand’s digital advertising and social media.
In addition to teaching courses at General Assembly, Melina works with startup accelerators and co-working spaces like The Wing to help entrepreneurs navigate the digital space and better understand how they can leverage digital marketing to grow their business. She has international marketing experience, working with clients and partners in North America, Europe, and the Middle East.
Facebook Advertising for the Win
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Paid Social For the Win: Facebook + Instagram Advertising
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem.
Facebook Advertising Bootcamp
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
International Women's Day: How She Got There
Hear from female leaders making progressive waves in your city, connect with your community, and make a personal pledge to #BeBoldForChange.
Facebook + Instagram Advertising Bootcamp
In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.