Facebook + Instagram Advertising Bootcamp | Online
About this workshop
To become a great digital marketer, you have to truly master the nuances of Facebook + Instagram advertising, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.
In addition, you’ll learn how to leverage the full Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) to reach your audience where they are spending the most time. Finally, you’ll learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms.
Takeaways
- Learn the anatomy of a successful Facebook + Instagram ad campaign
- Learn how to set up a placement optimized campaign across the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) to reach your audience where they are spending the most time.
- Understand bidding and how to set up A/B tests.
- Explore Custom Audiences and set up several of your own in your business account.
- Learn how to optimize your ads.
- Find out how to interpret key success metrics like CPA, CTR, and CVR to drive decision-making.
- Be able to keep your house in order when tracking and reporting results.
- Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
- Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
Prereqs & Preparation
- A laptop is required for this bootcamp.
- Set up Facebook Business Manager and make sure you have access to an Ad Account.
