Matt Gardan

Big Chief, Digital Native

Sydney

Matt is a digital consultant and branding specialist with a wealth of experience in digital marketing and strategy. His career spans 20 years and two continents: Australia and Europe. He has worked both agency and client side in a diverse range of companies, from start-ups to multi-national corporations. For the last 5 years he’s been running Digital Native, his boutique agency, providing tailored digital services to a diverse clientele.

Matt has led innovation in mobile app strategies for Westpac, been involved in pioneering the digital age with CompuServe (the original Facebook), Sony Playstation, HP, and Apple computers. More recently, he has been at the forefront of the BlockChain boom, creating a number of brands for new companies in the space, and working closely with Diginex in Hong Kong, the world’s largest miner of well-known cryptocurrency Ethereum.

Matt understands digital and can see through all the hype in this space. Sometimes what you need to do is LESS. He often advises his clients to reduce their digital activities and focus on core marketing principles – who’s your audience and where can you reach them.

"Digital" is NOT the holy grail, a Facebook page won’t solve all your problems, and marketing automation isn’t a silver bullet. Digital IS a very effective way for you to reach your audience, but it needs to be done properly, with planning, disciplined execution and in conjunction with your other offline marketing activities.