Marketing
How to Create a Community from Scratch
Building a community is part of being human, but we aren’t local tribes gathering around fire anymore. Today, it takes time and a lot of attention to bring people together.
Matt Desmier
Strategist, Wise Old Uncle
London
Having originally trained as a designer (before realising his talents lay elsewhere), Matt is able to apply a design-thinking approach to help businesses understand their positioning, their messaging and their audience’s motivations, and he uses these tools to help authentic brands evolve.
Through his agency Wise Old Uncle (a loose collective of equally talented individuals), Desmier and his team have worked with some impressive organisations, including the UK’s largest crowdfunding platform, the UK’s most respected insurance company and a global leader in mapping technology, helping them discover their voice, grow their audience and develop products and services fit for the 21st century.
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