Mary Beth Russo

Marketing Strategist and Managing Partner, Partners in Marketing LLC

Boston

Mary Beth is a metrics-driven and analytical marketing professional with a strong B2B focus in both corporate and agency roles. She works independently as a marketing strategist and consultant for clients including startups to large organizations and ranging in technology, consumer goods, financial services, marketing services, and non-profit. She has held roles and consulted with companies with a broad scope directing, managing, and executing marketing programs and teams to drive demand, increase customer loyalty, and build brand visibility.

She has a passion for helping others grow their business through modern marketing strategies. Continually testing, improving, and optimizing enables all of us to learn and makes us all smarter and more effective. Another passion of hers is in helping all women see, strive, and meet their potential -- and helping others recognize biases and achieve gender parity.

Mary Beth is managing director of her company, Partners in Marketing, and has worked at tech companies such as PTC, Applix, Cognos, IBM, and Datawatch, and digital media and advertising companies such as Design News Magazine and Charles River Interactive.