Manpreet is a Digital Marketing Superhero at Rival IQ and proud Boston University College of Communication grad. Her superpowers span the digital universe - she can often be seen doing 50 things at once while posting a 140-character Tweet about it. She is the Founder and Editor-In-Chief of Kaurista (kaurista.com), a niche online lifestyle magazine for South Asian women. A Silicon Valley native, her startup journey began in 2008 while working for Togetherville, which was later acquired by the Walt Disney Company. She went on to work as a portfolio Marketing Advisor at Stockford Limited, a UK-based VC firm. While she does love superhero capes, Manpreet is more typically seen wearing her raincoat, rain boots or fleece, all appropriate hero attire for her new home of Seattle.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Channel Surfing: Intro to Social Media
Having trouble choosing which channels to invest your resources in? Come learn about the different social media channels and see which one makes more sense for your business.
Pomp & Circumstance. Celebrating our newly-minted alumni of the past quarter.
Community Happy Hour: Marketing Mixer
Celebrate the end of the work week with your pals at General Assembly! This week's theme is Digital Marketing, come clink glasses with our community of marketers. Drinks on us!
#InstaSavvy: Instagram for Social Professionals
Get tips on how to grow your audience with a meaningful, targeted Instagram strategy.