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Diversity and inclusion are both a major focus for marketers and consumers alike. To gain a diverse audience, brands need to be more authentic with their customers. In turn, customers are paying closer attention to brand messaging and taking note of their inclusivity. Truly diverse and inclusive branding requires marketers to put in the effort to understand how to connect with their customers on a more intimate and meaningful level.
During this event, we will bring in marketing professionals who are working hard to make their brands inclusive. They will share knowledge on how to authentically create an inclusive brand, how to spot inauthenticity, and how to create a loyal and diverse customer base.
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