Business
Days of Note: Design Thinking 101
Get to know your customer. In this session, discover how to flex your empathy muscles to create proto-personas of your customers and their problems.
8 Times
Magda Cortez
Senior Product Manager, eBay Australia (Gumtree)
Sydney
Magda Griffiths is an intrapreneurial product manager who has spent over 15 years crafting cross-platform digital experiences. She is the Senior Product Manager at eBay Classifieds Group leading products that connect customers and brands on Gumtree using data, design, messaging and forms of AI technology.
With a background in design, marketing and publishing, she’s passionate about challenging individuals and corporations to bring great products to life. Her entrepreneurial spirit has lead her to work within innovation teams at Gumtree, News Corp, Ninemsn and FPC Magazines where she’s applied design thinking and lean/agile principles to product development.
A champion of product management and a mentor to startups, Magda was named one of Australia’s Leading Women in Product Management. She is a popular speaker on stages around Australia including Vivid Festival, AI for Enterprise, Web Directions and Women in Tech Conference. Her keynote speaking topics include idea validation, how to inject AI into your product strategy and personal branding.
An interesting fact about Magda … She’s interviewed Buzz Aldrin in New York and spoke to Hugh Jackman about robots; the content was produced for msn.
In recognition of her exemplary service in the classroom, Magda has been selected as a member of General Assembly's Distinguished Faculty program.
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