Lynne Lavelle manages branded content strategy at PopSugar. Hailing from Thrillist, Lynne was the Recipient of Adweek's 2015 Best Co-Branded Content Campaign award for "Thrillist X Budlight Mixxtails, Bring The Bar Home," and Digiday's 2016 Best Branding Consumer Campaign for "GE & Thrillist, The Science of Hot."
WhipSmart Brands: How Branded Content is Taking Over Your Newsfeed
How are organizations continuing to innovate to win the war for attention? Our expert panel will share insights on how their companies are keeping up with content competition.