Lydia is currently a VP Director of Strategy and Engagement Planning at Arnold Worldwide. She specializes in creative content, editorial, influencer and social strategy, and execution. Her job is to help brands define their digital approach (think social media, events, stories and activations) that consumers (and non) actually want to engage with and that drives real business results for clients. She helps define a brand’s digital approach and works with makers, creative teams, writers, partners and influencers to bring it to life. She touches most of Arnold’s social and content clients ranging from service brands like Ocean Spray, the National Association of Realtors, CenturyLink and Angie’s List and Tribe Hummus. Previously, she lived in New York and worked at J. Walter Thompson and Grey, where she was their first content strategist working with brands like Pantene and Cover Girl. Before joining the world of advertising, she worked as a full-time journalist and tech blogger. She enjoys Star Trek (try it, it’s on Netflix), European crime dramas, playing with her cat and dog, cooking and being outside.
Intro to Content Strategy
In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics.