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Luke Mortensen

Director, Account Analytics, Conversant

New York City

Luke works as a Direct of Analytics for Conversant Media where he handles CRM-based digital marketing measurement for omni-channel retailers. In this respect, he helps retailers triangulate between multi-touch-attribution (MTA), marketing mix modeling (MMM) and causal test-and-control measurement methodologies. Prior to joining Conversant, Luke worked for 9 years in the consulting industry. He currently teaches GA’s Data Analytics evening course.

Luke got his BA in economics at UC Berkeley, his MBA at UT Austin, is PMI PMP certified, and ACB certified with Toastmasters. He likes traveling, inline skating, and audio books.

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