Luke works as a Direct of Analytics for Conversant Media where he handles CRM-based digital marketing measurement for omni-channel retailers. In this respect, he helps retailers triangulate between multi-touch-attribution (MTA), marketing mix modeling (MMM) and causal test-and-control measurement methodologies. Prior to joining Conversant, Luke worked for 9 years in the consulting industry. He currently teaches GA’s Data Analytics evening course.
Luke got his BA in economics at UC Berkeley, his MBA at UT Austin, is PMI PMP certified, and ACB certified with Toastmasters. He likes traveling, inline skating, and audio books.
This 10-week course will teach you how to use large datasets to make critical decisions.
Talk Data to Me: Changing The Way Businesses Run & People Live
This monthly speaker series brings together industry experts to discuss how data is changing the way businesses run and people live.