Louise is a writer at Contagious, a magazine, online research hub and consultancy that focuses on shifts in marketing, technology, and consumer culture. Prior to picking up a pen, she was a strategist at several advertising agencies, working on the digital and social approach of clients such as Sky, Mercedes-Benz, Western Union and LOVEFiLM. Part of her training included a three month stint at Google, making her an expert in the dark arts of AdWords, SEO and Google Analytics. In her other waking hours she curates the London branch of The Fetch, an email newsletter for the tech and creative industries.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.