Lisa is a digital strategy, content and marketing specialist with a passion for building interesting digital programs that connect with audiences to drive brand. She is strategic digital consultant, currently working with leading financial, travel and retail companies to increase the success of their digital and/or content marketing.
Lisa's most recently Group Digital Director at BauerWorks, a marketing agency and brand publisher known for its work with many of Australia's best-known brands, including Telstra, Westfield, Myer and Weight Watchers, as well as international heavy weights such as Dubai Tourism.
Coming from a background in journalism, Lisa quickly made her mark in the digital content sphere - taking the role of Executive Producer, Lifestyle at ninemsn in 2007. Since then, she's held a variety of leadership roles at Yahoo!7, Jurlique International, Commercialize TV and, more recently, at King Content in New York (where she launched and ran the Americas arm of the Australian-based digital content marketing agency). Lisa’s digital experience spans the breadth of publisher, large corporate, brand-side, start-up and agency. Her current role sees her running digital strategy across all digital media for clients ranging in industries from financial services to retail, travel and lifestyle.
Lisa has recently been appointed as the youngest board member ever of headspace National Youth Mental Health Organisation, where she plans to utilise her digital and marketing skills to help break down stigmas associated with mental health.
When she’s not reading digital, tech & brand content blogs or listening to philosophy podcasts, in her spare time, Lisa likes bending into pretzel shapes as a yogi, running and undoing all that good rediscovering Sydney’s small bars.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Get Started in Digital Marketing: A Free Class
Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.