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Lawrence O'Connor

Director of Entrepreneurship, The New School

Atlanta

With a background in sociological research, content marketing & B2B sales, Lawrence launched his own digital marketing shop in 2015 that specializes in using Google Analytics to drive business growth.

He also serves as the Marketing Manager at Gather, a growth stage startup in Atlanta that helps restaurants & mid-market venues streamline their event management process.

Previously (50):

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

25 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

6 Times

Digital Marketing in ATL: The Secrets To Building Your Personal Brand

Digital Marketing in ATL: The Secrets To Building Your Personal Brand

Want to know how these Digital Marketers got to the top of their field? Join us while you ask them anything you want to know about Digital Marketing.

3 Times

Holiday Series: Advanced Google Analytics Bootcamp

Holiday Series: Advanced Google Analytics Bootcamp

Learn the most important and widely used functionalities in Google Analytics, and walk away with the Google Analytics Certification under your belt.

2 Times

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

2 Times

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

2 Times

Intro to Digital Marketing.

Intro to Digital Marketing.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

DGM Camp

DGM Camp

The need for digital marketing technologists who know the relevant tools of the trade is at an all time high. This will be an intense, immersive, hands-on week of digital marketing

Creative Approach's Thirsty Thursday: Digital Marketing

Creative Approach's Thirsty Thursday: Digital Marketing

Creative Approach presents its Thirsty Thursday Summer Series Workshops. Our creative space will host an evening of networking, creative marketing discussions, and free drinks!

Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

According to the U.S. Commerce Dept., online sales accounted for more than a third of total retail sales growth in 2015. Join this discussion on E-Commerce from industry experts.

Girlboss Code + Digital Marketing: a Chat w/Social Influencers, Movers & Shakers

Girlboss Code + Digital Marketing: a Chat w/Social Influencers, Movers & Shakers

Join us for a discussion with social influencers who can decode many of your questions on how to get started, finding your niche, digital products, and social media strategies.

GA + SXSW Present: Tech Fundamentals for Everyone

GA + SXSW Present: Tech Fundamentals for Everyone

Join General Assembly and SXSW at the AT&T Conference Center for 2 days of FREE classes in web development, design, digital marketing, data and more! No badge required.

How to Launch a Career in Digital Marketing

How to Launch a Career in Digital Marketing

At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More