Lauren Weinberg is the Global Head of Marketing and Comms at Square. She’s also on the board of the MMA and one of AdWeek’s executive mentors.
Lauren Weinberg is an experienced and goal-oriented marketing executive with 20 years of experience. She's an expert in finding insights in data and using them to drive strategic marketing plans that fuel revenue growth.
She is currently the Global Head of Marketing and Comms at Square, driving marketing and comms strategy across five countries which includes optimization of all channels, brand strategy, marketing investment, analytics, and marketing technology at Square. As part of her remit, she is responsible for managing Square's entire marketing budget to ensure the company achieves new customer acquisition revenue and brand goals. She also directs the channel strategy across all of Square’s marketing channels including search, online display, organic social and content, email, television, audio and digital video. Prior to Square, Lauren was the founder of LMW Consulting, a strategic advisory firm assisting startups and established businesses alike in marketing strategy and execution. Before consulting, Lauren served as Yahoo’s Vice President of Marketing Strategy and Insights, where she oversaw media planning and buying, brand and marketing effectiveness research, consumer analytics and industry research. Prior to Yahoo, Lauren was Vice President of Digital Insights and Research at Viacom. She spent the three previous years at Advertising.com as Director of Research and worked at Nielsen and comScore as a Media Analyst and Product Manager, respectively.
Marketing Week I Fireside Chat with the Square's CMO: Lauren Weinberg
Hear from Square's CMO Lauren Weinberg as she shares How to Drive Marketing Decisions with Data