Lauren is the founder of Eighth & May. She believes that all content—even B2B—should be good enough to read on a weekend.
Whether she’s developing a brand voice or crafting a blog post, she writes with the needs and wants of both client and audience in mind. The question that drives her work: “What is this brand, at its very core? And what words can we use to bring that essence to life?” When she’s not writing, you’ll find Lauren at spin class, tweeting about the Dodgers or walking her rescue poodle, Bodhi.
Content Marketing 101: Build Your Brand, Site Traffic, & Get More Customers
Head of Content Marketing Aylin Cook and Video Producer Noah Scott talk about how they built a successful multi-channel content strategy for digital marketing agency Single Grain.