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Lauren Maffeo

Content Specialist, Aha!

Washington, D.C.

Lauren oversees content strategy at Aha! roadmap software - one of America’s fastest growing SaaS companies based in Menlo Park, California. She authored the brand's first editorial guidelines; grew thought leadership to #1 in Management & Culture on LinkedIn in 2015; directed the brand’s first launch on Product Hunt; and initiated editorial partnerships including VentureBeat and General Assembly.

Lauren previously worked as a contributing writer for some of the Web’s most well-read news sites, including The Guardian, The Next Web, Mic, and more. Her writing has been cited by The Atlantic, Huffington Post, and the textbook, “Digital Innovations for Mass Communications: Engaging the User.” She is also a member of the Digital Marketing Show’s Power 100 for thought leadership in digital media.

Lauren earned her BA in Media Studies from The Catholic University of America, where she was a CUA Oxford Honors Scholar at St. Catherine’s College, Oxford. She went on to earn her MSc in Gender, Media and Culture from The London School of Economics and Political Science. She completed General Assembly’s Digital Marketing course at their London campus in the Spring of 2013 — and used it to pivot her career.

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