Laura loves travelling and spends way too much time planning and booking her next holiday. Lucky she can put her pastime to good use in her career, with over 10 years designing eCommerce experiences for travel and retail industries across the globe.
Laura’s varied background in UX design, agile development, analytics and digital marketing has an underlying theme - passion for problem solving and acing customer experiences with digital thought leadership and innovation. In her most recent role as online acquisition specialist at Kathmandu she has set up a high performing online traffic driving campaign covering everything from PPC, affiliates, SEO, social, mobile and email marketing.
What's one of the best things about working in digital? Spotting trends in analytics and making sure that every dollar spent works hard for the business. Once a penny pinching traveller, always a penny pinching traveller.
Understanding Mobile UX: Principles & Prototyping
A workshop focused on the principles of great mobile user experience, and the process and tools for rapid mobile prototyping.
Fundamentals of Designing for Multiple Devices
Learn how user expectations have shifted and what that means for designing products for use on multiple devices.
User Experience Design Immersive
Ten weeks. All day. Monday through Friday. Learn the skills of a UX designer and put them to work while building a comprehensive portfolio.
User Experience Design
In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.
Break Into Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
World Information Architecture Day
On 20 February 2016, General Assembly will be hosting the first Melbourne World Information Architecture Day (WIAD).
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.