
Data-Driven UX Design
This class will demonstrate how to make actionable design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media and real-time stats.
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Sacramento
I'm Lana (Lan-uh) DeGuzman (she/her) and product design fires up my passion to solve problems that matter and enhance the human experience! Whether it is making life easier for the user, adding to innovation at your business, or locating a product/market fit — count me in.
My passion for UX stems from mastering the fundamentals of developing user-centered communications and experiences as a marketer and event planner. UX design synergizes my skillset and curiosity for figuring out how to make things faster, easier, and better for users.
I have an eagerness to take on new challenges and bring new meaning to user centered design through creative problem solving, critical design thinking, leadership, and teamwork.
Empathy, passion, and positive energy is how I approach everything.
My love for meeting people has led me to communities like Iterate UX, UX Come Up, and Memorisely.
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
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