Marketing
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
12 Times
Lachlan Cooper
Head of Marketing and Content, Digital Affair
Melbourne
Lachlan is the Head of Marketing and Content at Digital Affair, an innovative employer branding agency that works with industry-leading brands such as Uber, Qantas, Facebook, Commonwealth Bank and LinkedIn.
Lachlan has managed digital marketing campaigns and content strategies for national and global brands that include Lion, Capgemini, Cbus and Fletcher Building as well as many emerging startups, using his expertise in social media management, website copy, blog writing and performance reporting to drive meaningful outcomes for clients.
He has previously worked as a trained journalist, writing for The Age, Time Out and Frankie Magazine before completing his Masters in Advertising and turning his communication skills to the fast-paced world of digital marketing.
Out of the office Lachlan is an active drummer, regularly gigging and recording in a range of bands and projects – requiring him to practice marketing in an entirely different environment.
Upcoming Courses
Previously (18)
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