Krystal is the owner of Krystal Glass Communications- a Washington, DC based communications firm that provides interactive marketing workshops, exciting events and stimulating conversations for today's innovators, entrepreneurs and creative thinkers.
Krystal’s Public Relations & Marketing portfolio includes experience on Capitol Hill, a Governor’s Campaign, the Democratic Congressional Campaign Committee, and most recently serving as a Director of Communications for the U.S. Small Business Administration.
Brand Storytelling: How to Create a Story-driven Content Marketing Plan
People don’t buy products they buy brands. Brand storytelling is the strongest way to create customer-loyalty, which leads to increased profitability.