Brand Storytelling: How to Create a Story-driven Content Marketing Plan

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Brand Storytelling: How to Create a Story-driven Content Marketing Plan

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Join us for a creatively stimulating workshop that provides both an educational and interactive experience for attendees. The first half of the workshop will provide strategies on how to create story-driven content and the second half will provide a hands-on assignment for attendees to apply the information learned to create a story-driven content marketing plan.

Think Nike, Gatorade, or on a local level think Busboy & Poets, all of which have garnered customer-loyalty through effective storytelling of their brand, not their products. In order to create staying-power business owners (especially small business owners) must move the focal point away from its products/services and onto its brand.

Takeaways

 Create a Message using Compelling Content

 Develop an Emotional Connection with Your Target Audience

 Create & Apply a Story-driven Content Marketing Plan

Prereqs & Preparation

 Bring A Laptop

 Have Access to GOOGLE Drive

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