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Join us for a creatively stimulating workshop that provides both an educational and interactive experience for attendees. The first half of the workshop will provide strategies on how to create story-driven content and the second half will provide a hands-on assignment for attendees to apply the information learned to create a story-driven content marketing plan.
Think Nike, Gatorade, or on a local level think Busboy & Poets, all of which have garnered customer-loyalty through effective storytelling of their brand, not their products. In order to create staying-power business owners (especially small business owners) must move the focal point away from its products/services and onto its brand.
Create a Message using Compelling Content
Develop an Emotional Connection with Your Target Audience
Create & Apply a Story-driven Content Marketing Plan
Bring A Laptop
Have Access to GOOGLE Drive