Kristy LaPlante is a senior digital marketing leader specializing in cross-media strategic planning. She's worked with numerous industries including Retail, CPG, Travel, Media, Entertainment, Finance, and Non-profit. Kristy is currently a digital solutions director at Oracle and has worked with iconic global brands including Pepsi, Unilever, Samsung, Nestle, Disney, Nordstrom, Nike, Starbucks and more. She received a bachelor of science degree from Ithaca College and a master of business administration degree with a concentration in marketing from the University of Colorado at Denver. She was recently named one of LuxuryDaily Magazine's "Top 25 Marketing Women to Watch" list and when she isn't teaching at GA, stays busy exploring the mountains with her pup, Lola.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.