Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience | Online

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About this class

Recommended for current or aspiring content managers, strategists, bloggers and entrepreneurs. This class will teach you how to create an emotional connection with your followers. You will walk away with actionable tips & tricks to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a site with a strong following. Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways

Identify the right target audience/users/customers to tailor your message and platform

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Craft a strategic plan for your content/editorial calendar (something cohesive rather than ad hoc)

Prereqs & Preparation

Beginner level.

For people who already have a creative project, but are looking for good press, a bigger audience, or journalistic coverage. Something to take notes on, paper or digital. Have a personal proﬁle already made on Facebook, Twitter and/or Google+.