Kira McCabe is not a Georgia native, but has felt right at home in Atlanta over the last three years due to the incredible network of like-minded Digital enthusiasts. Kira currently supports Tropical Smoothie Cafe® brand as the Associate Director of Digital Media. Most recently with Church’s Chicken®, Kira has been growing her career and passions around the philosophy of a digital ‘ecosystem’ to help integrate and revamp a brand’s digital approach.
As the industry pivots to a more digitally forward mindset, Kira is focused on ensuring key digital pillars are established to adopt, optimize and scale new strategies. Highlighted by her recent recognition of the 2016 Rising Marketing Star Award from the Association of National Advertisers, for marketers under thirty who have exhibited exceptional leadership and professionalism. Kira is a digital media expert and a passionate storyteller of brands with insight on how to break into the digital space.
How to Launch a Career in Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.