Kim Rust is a technology, digital marketing, and mobile app strategy consultant at Rustcraft Digital. Her expertise is rooted in the retail industry but also includes real estate, hospitality, and non-profit. Retail experience includes delivering in-store, online and mobile customer experiences that drive revenue and enhance loyalty for Estee Lauder, The North Face, bebe, Express, and Best Buy. She brings big company and start-up experience to the classroom; she worked for Macy’s in buying and marketing capacities as well as mobile tech start-up GPShopper in analytical, strategic, and leadership capacities. Kim holds an MBA from Columbia Business School and a BA from University of Pennsylvania.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
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