Kim Rust is a mobile app product strategist and digital educator at Rustcraft Digital. She has deep expertise in the mobile app space having helped build, market, launch and maintain over 30 mobile applications in retail, media, financial services and social networking - both B2B and B2C products. Retail and media product experience includes delivering fully integrated mobile customer experiences that drive revenue and enhance loyalty for companies including HBO, Estee Lauder, Express, and Best Buy. When not overseeing app builds and releases, Kim dedicates her time to coaching corporate executives, MBA students, and budding digital marketers and product managers alike in partnership with organizations like General Assembly and Hult. Kim holds an MBA from Columbia Business School and a BA from University of Pennsylvania.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Job Hunting in a Digital World
Learn how to advance your career by optimizing your professional appearance
Meet Your Match: Intro to Product-Market Fit
Learn about product-market fit, how to achieve it and obtain a strategic set of tools to help your products succeed.
Launching Your Idea: A Product Management Playbook
Discover how you can use the essential tools and techniques of Product Management to bring your ideas to life.
How to Build a Product-Focused Organization
Enable your team to speak the language of product.