Kevin Brilliant

Kevin joined the Chicago Bulls in June of this year, in a role that combines many of his passions: sports, behavioral sciences, analytics, fan engagement, and innovation. Through his work with the team, Kevin aspires to help shape the next frontier in sports business by developing applied uses of behavioral sciences across key revenue-generating and fan engagement activities.

Prior to joining the Chicago Bulls, Kevin completed his MBA at The Fuqua School of Business at Duke University with a focus on behavioral economics. During his time at Duke, Kevin joined Dan Ariely's Center for Advanced Hindsight where he worked with Dan and his team of researchers to study applications of behavioral economics in sports. A passionate fan of sports analytics, Kevin also led a joint venture between Duke Athletics and software-giant SAP to build a first-of-its-kind-in-college-sports data visualization tool for Duke Men's Basketball.

In 2013, Kevin co-founded The Fuqua Initiative for Veteran Employment to help veterans more successfully transition from the military to the private sector by leveraging the job search skills of MBA students. In 2014, Kevin was named to the Board of Directors of Women Veterans Interactive, a Clinton Global Initiative organization.

Kevin graduated from The Wharton School at University of Pennsylvania in 2007 with a Bachelor of Science in Economics, and is a proud alum of McKinsey & Company, Goldman Sachs and Glideslope.

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