Kenneth is the founder and CEO of BEAM, a global platform for business connections, investments, and resources. A graduate from Monash university who sold 2 businesses previously, Kenneth has been very passionate about entrepreneurship and empowering entrepreneurs to take their business globally with the use of technology.
Navigating the Marketing Landscape in China
Let's talk about marketing in China. What does it take for you to launch your product or service in China? What are the common tactics and what pitfalls should you be aware of?