
Marketing Week | Community Management for Digital Marketers
An overview of community management, strategies to grow a community from scratch and create short-and long-term engagement, and resources available for community managers.
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Kara Cronin has been passionate about bringing communities together since she was a kid, and has been doing so professionally since 2014. Prior to Facebook, Kara built and scaled communities for brands and organizations in media (theSkimm), mental health (The Shine App), and higher education. She has driven online and offline community experiences that support a variety of business functions from user acquisition and growth to grassroots marketing and product development. Now at Facebook, Kara gets to support and empower fellow community leaders through her work every day.
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