A believer and advocate of transparent and authentic brand marketing, Justin has been involved in the Seattle tech scene for 9 years since moving here from Philadelphia. He's impacted companies from big to small with his focus on growth and branding. A natural creative, he's had his biggest impact on companies and brands who focus on building brand experiences that are differentiated, transparent, and loved.
He's worked at corporate giants like Microsoft and Amazon as well as three of Seattle's most well known startups (Moz, TUNE and Porch). He managed two re-brands over the course of 12 months for Moz (formerly SEOmoz) and TUNE (formerly HasOffers). What he's learned along the way is that the key to brand marketing is knowing what you stand for (and don't stand for) as a company, what makes you unique, and how you can tell that story to the world. Brand marketing is no longer the role of a single person or team at a company. It's the responsibility of all employees to be the brand advocates and brand protectors to ensure every interaction, from marketing content to product to design to customer support remains true to your brand, is coherent, and leaves a lasting impression.
Build Brands Customers Love
If you're new to marketing or starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers.