Josh Kaplan is an experienced digital strategist and investor based in Santa Monica. Josh helped build the digital media and emerging tech division of Variety magazine, and managed the earliest influencer marketing programs on social media. He founded and sold digital student discount marketplace, Perkla, and built the corporate venture practice of global marketing agency, United Entertainment Group. Josh has contributed to the digital growth and marketing of dozens of consumer brands in fashion, media and CPG.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.