Jon Osborne is a designer and facilitator who works to help large companies develop new business initiatives. He draws on a background in the built environment to help leadership teams pioneer resilient innovation initiatives based on solid research and fresh thinking. A firm believer in a participatory approach to complex problem solving, he previously led and built a human centred design practice at Arup. This created a collaborative team of designers and resulted in a series of pioneering innovation initiatives across the organisation.
Human-Centred Design 101 Workshop
Human-centred design (HCD) is about understanding people’s needs so you can design and deliver great customer experiences that are rooted in those needs.